Elements of Advertising

XXIII Winners

Gold

Sonic Drive-In - Connected QSR

96 User Experience
Client
Sonic Drive-In
Agency
R/GA

Candice Hahn, SVP Managing Dir; Katrina Bekessy, Exec. Tech Dir; Eric Bee,,Product Dir; Murray Wyse/Page Schmucker, CDs; Thomas Gilner/Juan Pedro Gonzalez, Design Dirs; Taichi Kozaki/Marie Bachoc/Hanna Kang-Brown, Sr. Experience Designers; Eli Perez, CW; Josh Rooke-Ley,/Rodrigo Alvarez/Matthew Yannascoli/Eduardo Rodrigues, Tech Leads; Brian Krebs/Gustavo Gelape/Felipe Santolim/Bruno Lazzaro/Antonio Junior/Rafael Letro/Felipe Trova/Guilherme Santana, Mobile Development; Lambert Torres/Brian Yuen, Backend Development; Tim King, Techn Lead/Quality Assurance; Adrienne Walpole/Carlos Orozco, R/GA Austin; Adrienne Walpole, Carlos Orozco; Jon Dorch, Sonic Drive-In VP/Digital Integrated Customer Engagement; Sam Duregger, Sonic Drive-In Dir/Product Mgt; Bradford Ulrich, Sonic Drive-In Sr Product Owner/User Experience; Doug Cook, Sonic Drive-In VP/Brand Technology

Gold

Utopia

84A Single
Client
Avocados From Mexico
Agency
GSD&M

Jay Russell, CCO; Marianne Malina, Pres; Tom Hamling/Tim Eger, GCDs; Barrett Michael/Leigh Browne/Greg Wyatt/Jon Williamson, ACDs; Jack Epsteen, Dir of Production; Sabia Siddiqi, Acct Dir; Audrey Henderson/Cat Snyder, Acct Supvrs; Lindsay Wakabayashi, DBA; Andrew Teagle, CS; Venus Soto, PM; David Shane/Michael Clancy, Production; Marc Laliberte-Else, Photography/EP; Ralph Laucella/Marc Grill/Ken Licata/Alexa Atkin, Producers; Nick Rondeau, Editor; Dean Miyahira, Asst. Editor; Damian Stevens, MP; Crissy DeSimone, EP; Kirsten Thon-Webb, HOP; Jacob Stern/Nick Grisham, Mystie Pineda, Editors/Animator; Online, VFX, Color:Timber, Jonah Hall, Sabrina Elizondo, Brian Shneider, Brandon Harden, Brack Hightchew, Erik Rojas, Kevin Lau, Jon Lorenz, Zach Carnes, James Kim, Jeff WilleUe, Jon Lorenz, Brandon Lester, Erik Zimmermann, Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe, Miles Kinghorn, Jillian Lynes, James Reid, Michelle Castillo, Robot Repair, Doug Darnell, Eleven, Jeff Payne, Jordan Meltzer, Andrew Smith, Melissa Elston, Maddee Bonniot, David Bewley, Pony Sound

Silver

Move Your Lee: Strut

84A Single
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Silver

Don't just move. Move your Lee.

84B Campaign
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Silver

Utopia

79 Copywriting
Client
Avocados From Mexico
Agency
GSD&M

Jay Russell, CCO; Marianne Malina, Pres; Tom Hamling/Tim Eger, GCDs; Barrett Michael/Leigh Browne/Greg Wyatt/Jon Williamson, ACDs; Jack Epsteen, Dir of Production; Sabia Siddiqi, Acct Dir; Audrey Henderson/Cat Snyder, Acct Supvrs; Lindsay Wakabayashi, DBA; Andrew Teagle, CS; Venus Soto, PM; David Shane/Michael Clancy, Production; Marc Laliberte-Else, Photography/EP; Ralph Laucella/Marc Grill/Ken Licata/Alexa Atkin, Producers; Nick Rondeau, Editor; Dean Miyahira, Asst. Editor; Damian Stevens, MP; Crissy DeSimone, EP; Kirsten Thon-Webb, Jacob Stern, Nick Grisham, Mystie Pineda, VFX, Color:Timber, Jonah Hall, Sabrina Elizondo, Brian Shneider, Brandon Harden, Brack Hightchew, Erik Rojas, Kevin Lau, Jon Lorenz, Zach Carnes, James Kim, Jeff WilleUe, Jon Lorenz, Brandon Lester, Erik Zimmermann, Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe, Miles Kinghorn, Jillian Lynes, James Reid, Michelle Castillo, Robot Repair, Doug Darnell, Eleven, Jeff Payne, Jordan Meltzer, Andrew Smith, Melissa Elston, Maddee Bonniot, David Bewley, Pony Sound

Silver

RAM School Talk

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

Gerard de Thame, Dir; Jay Russell, CCO; Marianne Malina, Pres; Sybil Hadfield, Post Prod. Subj. Matter Expert; Clay Hudson, CD/CW; Amy Jones, Head of Sales/EP; Jacob Stern, CD/Editor; Natalie Warkenthien, Head of Prod.; Laura Busino/Shannon Lords, EPs; Jim Leinbach, Prod. Governance Spclst; Spencer Gilliam/Jared Thomas/Bebe Baldwin/Fabyan Daw, Producers; Perla Doherty, Prod. Supvr; Jacqueline Salliotte, Acct Dir/VP; Coley Platt, Acct Dir; Lindsey Kuhn, Acct Supvr; Venus Soto, Sr Proj Mgr; Nancy Espinal, Bus. Affairs Mgr; Marmoset, Music House; Anthony Vozza, ME; Ben Haynes, Head of Commercial Brdcst; Oliver Francois, CMO FCA-Global/Head of Fiat Brand; Jay Nelson, Editor; Marissa Hunter, Dir of Brand Adv; Jeff Summers, Head of RAM Brand Adv; Dit Vannouvong, RAM Commercial Adv Mgr

Silver

Don't just move. Move your Lee.

85B Campaign
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Silver

RAM School Talk

87 Video Editing
Client
FCA US LLC
Agency
GSD&M

Gerard de Thame, Dir; Jay Russell, CCO; Marianne Malina, Pres; Sybil Hadfield, Post Prod. Subj. Matter Expert; Clay Hudson, CD/CW; Amy Jones, Head of Sales/EP; Jacob Stern, CD/Editor; Natalie Warkenthien, Head of Prod.; Laura Busino/Shannon Lords, EPs; Jim Leinbach, Prod. Governance Spclst; Spencer Gilliam/Jared Thomas/Bebe Baldwin/Fabyan Daw, Producers; Perla Doherty, Prod. Supvr; Jacqueline Salliotte, Acct Dir/VP; Coley Platt, Acct Dir; Lindsey Kuhn, Acct Supvr; Venus Soto, Sr Proj Mgr; Nancy Espinal, Bus. Affairs Mgr; Marmoset, Music House; Anthony Vozza, ME; Ben Haynes, Head of Commercial Brdcst; Oliver Francois, CMO FCA-Global/Head of Fiat Brand; Jay Nelson, Editor; Marissa Hunter, Dir of Brand Adv; Jeff Summers, Head of RAM Brand Adv; Dit Vannouvong, RAM Commercial Adv Mgr

Silver

RAM Thanksgiving

87 Video Editing
Client
FCA US LLC
Agency
GSD&M

Gerard de Thame, Dir; Jay Russell, CCO; Marianne Malina, Pres; Sybil Hadfield, Post Prod. Subj. Matter Expert; Clay Hudson, CD/CW; Amy Jones, Head of Sales/EP; Jacob Stern, CD/Editor; Natalie Warkenthien, Head of Prod.; Laura Busino/Shannon Lords, EPs; Jim Leinbach, Prod. Governance Spclst; Spencer Gilliam/Jared Thomas/Bebe Baldwin/Fabyan Daw, Producers; Perla Doherty, Prod. Supvr; Jacqueline Salliotte, Acct Dir/VP; Coley Platt, Acct Dir; Lindsey Kuhn, Acct Supvr; Venus Soto, Sr Proj Mgr; Nancy Espinal, Bus. Affairs Mgr; Marmoset, Music House; Anthony Vozza, ME; Ben Haynes, Head of Commercial Brdcst; Oliver Francois, CMO FCA-Global/Head of Fiat Brand; Jay Nelson, Editor; Marissa Hunter, Dir of Brand Adv; Jeff Summers, Head of RAM Brand Adv; Dit Vannouvong, RAM Commercial Adv Mgr

Silver

Make Room For Alfa - Dan

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

John Millar, Sr Mgr; Kristen Campbell, Mrkting Mgr; Anthony Vozza/Ben Haynes, Broadcast Production, Sales & Mrkting Procurement; Alan Sadler, Client Production Partner (APR); Alisa Wixom/Kris Wixom/Ryan Carroll/Scott Brewer; GCDs; Joel Williams/Maxx Delaney, ACD/CW; Dan Drullinger, Strategist; Jack Epsteen, SVP Production; Laura Busino, EP; Jay Russell, CCO; Marianne Malina, President; Abigail Hinojosa/Dylan Heimbrock, Sr Producers; Lindsey Kuhn, Acct Supervisor; Jacqueline Salliotte, Acct Dir; Lindsay Wakabayashi, Dir BA; Carter Nance/Coley Platt, SVP/Chief Client Officer; Venus Soto, Sr. Project Mgr; Berndt Mader, Dir; Ben Steinbauer, EP; Seana Flanagan, Producer; Shane Greb, Production Supervisor; Katie Heim, Production Coordinator; Graham Turner, Editor; Carr Schilling, EP

Silver

Make Room For Alfa - Doug

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

John Millar, Sr Mgr; Kristen Campbell, Mrkting Mgr; Anthony Vozza/Ben Haynes, Broadcast Production, Sales & Mrkting Procurement; Alan Sadler, Client Production Partner (APR); Alisa Wixom/Kris Wixom/Ryan Carroll/Scott Brewer; GCDs; Joel Williams/Maxx Delaney, ACD/CW; Dan Drullinger, Strategist; Jack Epsteen, SVP Production; Laura Busino, EP; Jay Russell, CCO; Marianne Malina, President; Abigail Hinojosa/Dylan Heimbrock, Sr Producers; Lindsey Kuhn, Acct Supervisor; Jacqueline Salliotte, Acct Dir; Lindsay Wakabayashi, Dir BA; Carter Nance/Coley Platt, SVP/Chief Client Officer; Venus Soto, Sr. Project Mgr; Berndt Mader, Dir; Ben Steinbauer, EP; Seana Flanagan, Producer; Shane Greb, Production Supervisor; Katie Heim, Production Coordinator; Graham Turner, Editor; Carr Schilling, EP

Silver

Understory Brand Identity

80 Logo Design
Client
Understory
Agency
lookthinkmake

lookthinkmake

Silver

Splashway Wave Rider

83B Color, Single Photography
Client
Splashway Water Park
Agency
Scott Van Osdol, Photographer

Scott Van Osdol, Photographer; Kyle Murphy, Producer; Rob Andrew, CD

Silver

Move Your Lee: Strut

85A Single
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Silver

Move Your Lee: Spread

84A Single
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Bronze

Move Your Lee: Stroll

84A Single
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Bronze

Empty Streets

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

Marianne Malina, Pres; Jay Russell, CCO; Coley Platt, VP/Grp Acct Dir; Jacqueline Salliotte, Acct Dir; Lindsey Kuhn, Acct Supervisor; Chris Bailey, Product Spclst; Tom Hamling/Tim Eger, GCDs; Brett Baker/Joel Williams, ACDs; Rye Clifton, Dir of Experience; Laura Busino, Head of Content Production; Jacob Stern, CD/Editor; Steven Morris, Assistant Editor; Venus Soto, Sr Project Mgr; Mystie Pineda, Producer; Lindsay Wakabayashi, Business Affairs Dir; Nancy Espinal, Business Affairs Mgr; Footage sourced from Getty, Shutterstock, Catch & Release, Framepool; Car footage shot by Mark Forster/Tool; Mike Pethel/Beach House, Color; Andrew Dela Cruz/Beast, Finish; Framestore, VFX; Dusty Albertz/TBD, Post; Queens of the Stone Age/Marmoset, Music

Bronze

RAM Thanksgiving

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

Gerard de Thame, Dir; Jay Russell, CCO; Marianne Malina, Pres; Sybil Hadfield, Post Prod. Subj. Matter Expert; Clay Hudson, CD/CW; Amy Jones, Head of Sales/EP; Jacob Stern, CD/Editor; Natalie Warkenthien, Head of Prod.; Laura Busino/Shannon Lords, EPs; Jim Leinbach, Prod. Governance Spclst; Spencer Gilliam/Jared Thomas/Bebe Baldwin/Fabyan Daw, Producers; Perla Doherty, Prod. Supvr; Jacqueline Salliotte, Acct Dir/VP; Coley Platt, Acct Dir; Lindsey Kuhn, Acct Supvr; Venus Soto, Sr Proj Mgr; Nancy Espinal, Bus. Affairs Mgr; Marmoset, Music House; Anthony Vozza, ME; Ben Haynes, Head of Commercial Brdcst; Oliver Francois, CMO FCA-Global/Head of Fiat Brand; Jay Nelson, Editor; Marissa Hunter, Dir of Brand Adv; Jeff Summers, Head of RAM Brand Adv; Dit Vannouvong, RAM Commercial Adv Mgr

Bronze

Move Your Lee: Stroll

85A Single
Client
Lee Jeans VF Corp
Agency
GSD&M

Jay Russell, CCO; Jeffrey Butterworth, CD; Maria D'Amato, CD; Hannah Dobbs, Art Director; Addie Williams, Copywriter; Shawn Mackoff, Acct Director; Lauren Paver, Acct Supervisor; Jane Conyngham, Acct Mgr; Christie Lyons, Project Mgr; Lindsay Wakabayashi, Business Affairs; Jessica Lee, Social Media Mgr; Bailey Brown, Social Media Supervisor; Evan Walker, Social Media Supervisor; Alison Wagner, Producer

Bronze

The Last Lockdown - 3D Sculpture

86B CGI
Client
Giffords
Agency
Dan Crumrine & Sean Leonard

Caleb Sawyer, 3D Artist; Dan Crumrine, CD; Sean Leonard, CD

Bronze

Make A Name

88B Music With Lyrics
Client
Goodyear
Agency
GSD&M

Jay Russell, CCO; Bill Bayne, GCD; Bill Marceau, GCD; Brandon Curl, CD/CW, Dale Austin, CD/AD; Jack Epsteen, Dir of Production; Stefany Strah, Producer; Sabia Siddiqi, VP/Acct Dir; Cat Gayden, Acct Supervisor; Lara Drew, Assoc Dir of Business Affairs; John D'Acierno, VP Grp Strategy Dir; Nick Howard, Strategist; Brent Harris/Skunk US, Director; Jeanne Stawiarski/Skunk US, EP; Justin Brown/Skunk US, Dir of Photography; Ed Callaghan/Skunk US, Line Producer; David Glean/Spot Welders, Managing Partner; Michael Heldman/Spot Welders, Editor; Carolina Padilla/Spot Welders, EP; Corey Roberts/Pony Sound, Audio Engineer

Bronze

Empty Streets

84A Single
Client
FCA US LLC
Agency
GSD&M

Marianne Malina, Pres; Jay Russell, CCO; Coley Platt, VP/Grp Acct Dir; Jacqueline Salliotte, Acct Dir; Lindsey Kuhn, Acct Supervisor; Chris Bailey, Product Spclst; Tom Hamling/Tim Eger, GCDs; Brett Baker/Joel Williams, ACDs; Rye Clifton, Dir of Experience; Laura Busino, Head of Content Production; Jacob Stern, CD/Editor; Steven Morris, Assistant Editor; Venus Soto, Sr Project Mgr; Mystie Pineda, Producer; Lindsay Wakabayashi, Business Affairs Dir; Nancy Espinal, Business Affairs Mgr; Footage sourced from Getty, Shutterstock, Catch & Release, Framepool; Car footage shot by Mark Forster/Tool; Mike Pethel/Beach House, Color; Andrew Dela Cruz/Beast, Finish; Framestore, VFX; Dusty Albertz/TBD, Post; Queens of the Stone Age/Marmoset, Music

Bronze

Make Room For Alfa - Shawn

79 Copywriting
Client
FCA US LLC
Agency
GSD&M

John Millar, Sr Mgr; Kristen Campbell, Mrkting Mgr; Anthony Vozza/Ben Haynes, Broadcast Production, Sales & Mrkting Procurement; Alan Sadler, Client Production Partner (APR); Alisa Wixom/Kris Wixom/Ryan Carroll/Scott Brewer; GCDs; Joel Williams/Maxx Delaney, ACD/CW; Dan Drullinger, Strategist; Jack Epsteen, SVP Production; Laura Busino, EP; Jay Russell, CCO; Marianne Malina, President; Abigail Hinojosa/Dylan Heimbrock, Sr Producers; Lindsey Kuhn, Acct Supervisor; Jacqueline Salliotte, Acct Dir; Lindsay Wakabayashi, Dir BA; Carter Nance/Coley Platt, SVP/Chief Client Officer; Venus Soto, Sr. Project Mgr; Berndt Mader, Dir; Ben Steinbauer, EP; Seana Flanagan, Producer; Shane Greb, Production Supervisor; Katie Heim, Production Coordinator; Graham Turner, Editor; Carr Schilling, EP

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